Winnie, a brand consultant from [email protected] (a brand and PR agency), says this.
“I would argue that customers come back for a specific repeat experience, made up of a combination of your service, product, ambience. Besides functional benefits, a positive experience likely includes an emotional memory and an inspiration to human spirit. Truly, brand touch points are made up of little moments; remember the restaurant of your first date or where you host your wedding? They are memorable due to your heightened emotional state. Increasingly, brands also feed the human spirit by aligning their values with their customers, as seen in fair-trade, clean sourced food. Consistent delivery of your brand promise inspires trust and a warm comfort that while many things in life come and go, we can always rely on you to recreate the experience we expect. Walking into the lives of your customers, deepening your brand relevance, will leave them wanting more.”