Jae Kyoung Han: The Heart and Soul Behind OBBA BBQ

October 12, 2023

In the bustling food hub that is Singapore, with its myriad of flavors and a mosaic of cuisines, Jae Kyoung Han embarked on a culinary journey with a distinct vision. In 2012, armed solely with an intense passion for authentic Korean tastes, Jae Kyoung founded OBBA BBQ. Today, it stands as a testament to what love for food and dedication to craft can achieve.

A Journey from the Heart

For Jae Kyoung, OBBA BBQ is more than just a business venture. It's a reflection of his belief that the key to the best customer experience is an amalgamation of time, effort, and above all, heart. "I believe only time and effort can give the best customer experience" Jae Kyoung says, emphasizing that food is a language of the heart. It is not just a business transaction but a soulful connection between the chef and the diner. It's a sentiment that's palpable in every dish served at OBBA BBQ.

"I believe only time and effort can give the best customer experience"

Customer Love: A Two-Way Street

OBBA's culinary delights have found a place in the hearts of hundreds of customers daily. But what truly sets OBBA apart is Jae Kyoung's unique approach to business and customer service. "When people meet me or visit our OBBA restaurants, they see beyond the businessman facade," he reveals. This refreshing approach stems from his unwavering commitment to listen to the voice of the customers. Jae Kyoung firmly believes that the success of OBBA is deeply rooted in giving back to its patrons not just with high-quality Korean food but with impeccable service.

Innovating with OLLA AI

Recognizing the challenges of managing a successful restaurant in the digital age and the importance of direct engagement with his customers, Jae Kyoung took a leap of faith with OLLA AI. He integrated the innovative AI solution for seamless queue management, direct marketing, and to foster loyalty through WhatsApp and Messenger.

The results? A transformative customer experience. The once-daunting queues are now managed smoothly with WhatsApp/Messenger registration and notifications, reducing wait times and enhancing customer satisfaction. Direct marketing became more personalized and effective with the ability to craft curated promotions straight to their WhatsApp members. Moreover, the loyalty program, where customers can snap a receipt and have their rewards balance updated real-time, ensured that the bond between OBBA and its customers grew stronger, fostering a community of loyal patrons.

Queue Management with OLLA AI

Food from the Heart

For Jae Kyoung Han, food transcends the confines of business. It's an art, an emotion, a bridge that connects people. "I believe food is not just for business but is something completed when it truly comes from the bottom of the heart," he muses. With every plate that leaves the kitchen of OBBA BBQ, there's a piece of Jae Kyoung's heart, a slice of his journey, and a sprinkle of his passion.

In a world where businesses often chase numbers, Jae Kyoung's OBBA BBQ stands as a reminder that success truly tastes sweetest when served with a heart full of passion. And with innovations like OLLA AI enhancing the experience, the future looks even more delicious for OBBA BBQ. So if you're ever hankering for down right delicious korean bbq, these are the locations.

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